Insight Guides: Estonia, Latvia and Lithuania by Insight Guides

Author:Insight Guides
Language: eng
Format: epub
Tags: Travel, Estonia, Latvia, Lithuania
Publisher: APA
Published: 2016-01-21T16:00:00+00:00

Jūrmala villa.

Getty Images

The beach at Jūrmala.

APA Micah Sarut

During the Soviet era Jūrmala became the destination for holidaymakers from across the USSR, and ugly concrete hotels began to overshadow the quaint European atmosphere which attracted so many people here.

Today, Jūrmala is still a favourite for Russian tourists, especially among the Russian elite and although many of the buildings have been restored or renovated, a slightly Soviet atmosphere, and mentality, remains.

Not actually a proper city, rather a collection of small seaside towns, Jūrmala stretches along a narrow strip of land, pressed against the beach by the River Lielupe, which follows the coast for about 8km (5 miles) before emptying itself into Rīga Bay just west of the mouth of the Daugava.

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